Creative Partnerships is a project that focuses on collaborations between researchers and local further education and higher education institutes with a focus on creative arts. Creative outputs for this category are visual and vary from films, video games, animations, performances, sculpture, graphic design, illustration, or podcasts among others.

I was tasked with creating a brand identity for the event, together with several deliverables that would play an integral part in the exhibition itself. I worked on different sizes of posters (from the more classical formats to something more specific like Signages, Bus, and Bus Stops), Social Media, Presentations, and a Poetry Booklet that was heavily present at the event.

I spent the first part of my process focusing on the idea of collaboration. Of how I could manifest a physical representation between two completely different words. I started playing with colors, textures, and mark-making, creating an intricate and sensible collection of visuals that connects several aspects of science and nature to more abstract and artistic concepts.

We selected a closed number that would constitute our main selection and I, knowing the amount of elements to be expected between text, logos, etc., decided to balance everything with black blocks that will allow the textures to shine and to tie together all the designs.

After the poster and the main idea were agreed I started to adapt it throughout many formats, from a horizontal version of the flyer to a more stretched version of the poster for a bus advertisement. It was a fun challenge.

The Poetry Booklet was a challenge itself since we wanted to theme a bit more the identity around writing, without losing the general feel of the posters. So I tested different markings that could be used to write, letters and such, to highlight the idea of poetry. The design inside of the booklet is more minimal, letting the verse and the poetry inside shine.

I then focused on more digital assets, including social media, background for presentation, and a selection of backgrounds for interviews.