“An eye can threaten like a loaded and levelled gun”, said Ralph Waldo Emerson. And indeed the eye is active. A glance or a gaze can convulse us, hurt or caress. The eye responds to the eye: we cannot take our eyes off those eyes hat catch our own as if to compel response. Animals and birds know this if only as instinct. So do those who design film posters. To compel, eyes do not even need a face: caught in the beam of an eye, we are transfixed. Eyes! So powerful and yet so vulnerable.

The Redstone Book of the Eye - Julian Rothenstein


I was challenged with a brief to rebrand the Digital Spy "Watch This" sub-brand (mainly active on YouTube and Instagram), creating a new look and materials to be used according to the occasion. I was inspired by the main brand (Digital Spy) brand pillars and colours, to create a more cohesive product that would feel closer to what was already in place.

I was inspired by the 70s retro illustration style and MTV’s golden era, with their fresh and young look, clearly more in line with the target audience of the branding.