​Warmth, Nature, and Wanderlust
In a world brimming with untold stories and uncharted territories, the desire to explore, discover, and wander is an intrinsic aspect of human nature. But wanderlust is not merely about traversing physical landscapes—it is a mindset, a philosophy, and a way of life. It is about embracing the unknown, stepping outside of your comfort zone, and opening yourself up to the transformative power of travel. It is about forging connections, fostering understanding, and finding beauty in the unexpected.



In 2018 I briefly collaborated with Calzaturificio Montebove, a well-established shoe company in Italy that specializes in technical footwear, wanted to expand the market with a more commercial/fashion collection. They created a streetwear shoe line with a large number of variations (both in colour and shape) and I was tasked with creating a new path for their visual communication.

My contribution began with Art Direction and Photography for the Photoshoot of the 2019 Summer Shoes Collection and evolved to include Graphic Design with the ideation of a Catalog/Lookbook for the same collection.

I identified an ideal audience for the company, trying to fill the gaps in research that I felt weren't exausted in the brief and started highlighting some crucial elements that were a common theme for the group of interest. I set the brand pillars and the elements to support that, researched and established visual moodboards to highlight possible future paths to pursue the same brand feeling.

We agreed on a series of packshot pictures in studio to support a more informative catalog and an outdoor fashion photoshoot with models to support communication throught digital media (website and social) and I handled both photoshoot, from a creative and a technical point of view, and after selecting the best representitive pictures, I procedeed to post-produce them to achieve the same look and feel.

The creative direction of the catalog kept the same principles in mind. The brand didn't have a specific guidelines for their identity, so I had the possibiity to look freshly at the colour palette, fonts and overhall style. I did research and moodboard the approach, working with the Calzaturificio Montebove representatives to bring to light our collective view.